For DKC Cherni Vrah, one of Bulgaria’s respected healthcare institutions, I was entrusted with the complete creation and refinement of their visual and digital identity. The project began with the design of a professional and trustworthy logo, crafted to symbolize care, medical excellence, and reliability. I developed a detailed and fully structured brand book, covering the brand’s color palette, typography, logo variations, and usage rules, ensuring that every communication channel maintains a consistent and polished appearance.

The next step was bringing their presence to life through a full website design and development using WordPress and Colibri WP Builder. I designed a clean, welcoming, and highly functional website that delivers easy navigation for patients and visitors, focusing on usability, information clarity, and accessibility across all devices.

The project extended beyond digital assets into physical branding. I designed a series of brochures for both the hospice and hospital services, created business cards for all departments, and produced branded foils for glass doors throughout the entire medical facility, reinforcing the brand identity even within the physical space. Additionally, I designed flags, direction plates, and registry plates, ensuring a cohesive brand experience from the moment patients and visitors arrive at the building.

This project reflects a complete, end-to-end branding solution — one that unites digital presence, print materials, and environmental branding, successfully presenting DKC Cherni Vrah as a modern, reliable, and caring healthcare provider.